20 November 2018

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I admit it – I am a visual person. When I purchase something that requires assembly, I look at the picture before reading the directions. I often ask coworkers to ‘draw me a picture’ to explain a process. Visual representations help to clarify even the most complex data for me. Interestingly, approximately 65% of the population identifies as a visual learner. Because of this, the training industry attempts to maximize graphics, charts, and other visual cues for learners.

Visuals for eLearning

The eLearning Industry states that visuals are the ‘most powerful aspect of eLearning.’ Visuals have the capacity to engage learners. An article from December 2017 listed six reasons for choosing visuals.

1. Information Storage – Images assist us in storing information more quickly and longer. The images are more easily stored in our long-term memory.
2. Quick and Simple Communication – A process image or video is easily remembered.
3. Comprehension – Stimulates imagination and affects cognitive capabilities
4. Stimulators for Emotions – Powerful images linked to emotions create lasting memories
5. Drive Motivation – Creative images, engaging videos, interesting graphics help fight boredom
6. Unsuitable Visuals Equals Unhappy Learners – Visuals that do not relate to the subject or are not appropriate.

Simplicity of a Good Graphic

Tommy McCall provides a look at how simple a graphic can be but how much information can be given to the learner. He proves a good graphic does not need to be overly complex to help the learner gain and remember the information.

Conclusion

Our world is filled with data. Some of this data will find its way into training. As you consider how to share it, let’s think about a good, simple visual for the learner.