17 September 2018

Analytics is a word we hear everywhere. We need the analytics to determine the optimal performance for our products and businesses. As consumers, we want to be sure we are purchasing the best product for our money. As business owners and leaders, we want to ensure we are delivering the highest quality products and services to our customers. Training analytics ensures organizations deliver quality training to their learners and learners are ‘purchasing’ or using the training in the best way possible.

What Training Analytics Is Not

Organizations with training staff usually follow the ADDIE (analyze, design, develop, implement, and evaluate) model for training. The analyze phase is based on new or updates to required training; therefore, it is brief. At the same time, the evaluation phase usually consists of only ensuring all required learners complete and/or pass the training. In addition to ensuring no questions or sections were confusing or wrong.

Training Analytics moves beyond the typical analyze and evaluation phases found in ADDIE by beginning with an existing program or course. The intent is not improve or change the course unnecessarily. The purpose of training analytics is to review the training objectives and goals with managers, supervisors and leaders to determine their attitudes toward the course. For example, do they encourage participation or general acceptance of ‘it must be done’?